Smoothie Sidekick
Smoothie Sidekick is a small business that produces supplement packs that provide a boost of nutritional value to smoothies.
I was asked to design Smoothie Sidekick’s brand system, as well as their package designs for their three existing Smoothie Sidekick flavours.
Process
While working on Smoothie Sidekick, it was important that the branding and package design could be legible from a distance since the goal was to have these products sitting on shelves in retail stores.
When working on package design, legal type and size requirements can be a challenge when working on small packages. I had to find a balance between including all legal written language on the packaging while also trying to keep the face of the product clean.
Results
I created high contrast, energetic visuals that matched the ‘superhero’ theme of each flavour. In order to stand out from competitors, I took a different approach and steered away from the common aesthetic of health and wellness products.
