Commercial Insights is an educational resource hub that we created for CIBC US’ Commercial Banking. Commercial Insights is a microsite that allows users to find educational articles, webinars and podcasts that are organized under specific categories, allowing the user to easily navigate to information that suits their needs.
Commercial Insights Hub
Where do you get your financial information from?
CIBC’s Commercial Banking was looking for a way to organize their educational resources that they were sharing with their users. Articles were being posted to their website, however, there wasn’t a centralized location for these items, resulting in a poor user experience for their clients. Commercial Banking was also launching their own podcast and wanted to showcase their episodes on their website.
Challenge
We created a content hub that users could find under Commercial Banking on CIBC’s US website. The content hub consisted of a home page that showcases the most recent articles uploaded, as well as 4 category tabs so users wouldn’t have to sift through information that was irrelevant to their journey. As their educational resources grow over time, more tabs can be added to provide users with a more specific interest of resources.
Solution
Commercial Insights created a foundation for CIBC US to grow their resources and inform their users. The launch of the hub also drew attention to their podcast and increased their monthly listener count.
Results
UX Designer
Content Designer
Developers
Project Manager
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